AI search for shop owners
Six short lessons, about 19 minutes in all, on how AI assistants find, read and recommend online shops, and what decides whether yours is one of them. Plain words, every claim sourced, nothing to buy.
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One lesson a day for six days. Or read them all below, right now.
Lesson 1 · 3 min
Shoppers are starting to ask AI what to buy
AI assistants send a small but fast-growing share of shoppers, and those shoppers buy more often. The shops AI can read are the ones it can recommend.
Lesson 2 · 3 min
How an AI assistant finds and reads your shop
AI companies send programs called crawlers to read web pages. Your robots.txt file and your server decide whether they get in.
Lesson 3 · 3 min
Blocking AI training is fine. Blocking AI search isn't.
AI companies use different crawlers for training their models and for answering questions. You can say no to training and still be found.
Lesson 4 · 3 min
If your page needs JavaScript, AI may see it empty
Most AI crawlers read the raw page your server sends and don't run JavaScript. Content that only appears after scripts run can be invisible to them.
Lesson 5 · 4 min
Product data: the facts AI shopping compares
AI shopping answers compare name, price, currency and stock. Shops that state them in a standard format (schema.org Product data) don't leave the AI guessing.
Lesson 6 · 3 min
Your 10-minute AI visibility checklist
Five checks that decide whether AI assistants can find, read and recommend your shop, and one popular fix you can skip.
For the technical detail, see our guides. To see where your own shop stands, run the free check.